About Us

The China Beer market has become the largest in the world. As the pioneer for the Belgian beer distribution in China, the company founder Mr. Snel is the first importer of many famous Belgian beer in China such as Hoegaarden, Duvel, Chimay, Lindemans since 1997.

Being more mature and complex, the China Beer market keeps changing since the first importation of Belgian beer around 30 years ago: beer brands like Hoegaarden and Vedett-white have their beers brewed in China; many other have changed distributors several times and are sometimes gone or losing interest in the biggest beer market in the world.

Therefore, since 2015, we aimed to be the Belgian beer supply chain specialist for different brands/types of beer answering different market segments:
· Distribution and marketing assistance for small brewery as Silly (Killer brand          line), La Corne from Brewery d‘Ebly, La Ramee abbey Beer, Timmermans fruity      lambic, etc.
· Private label of Belgian lager or white beer in can or bottle: Martens Brewery.
· Sourcing and purchasing of famous brands from Belgium as Trappist beer for        Chinese importers to manage better parallel market for breweries when it is          already imported.

About the Founder and Director : Baudouin Snel

The Director Mr. Baudouin SNEL  was the first importer of many famous Belgian beer in China such as Hoegaarden, Duvel, Chimay, Lindemans. As General Manager of the Vandergeeten Belgian group in China from 1997 till 2003  he was the pioneer for the Belgian beer distribution in China.

Mr Snel came to China in 1993 as the first expat of Carrefour group to open its first store in Shanghai. He has experienced the many changes in the beer and retail market over 30 years and welcome open collaboration with Belgian family breweries to develop and manage their brands distribution in China.

Meet the team

Amanda RAO

Sales Manager

Violette LUO

Marketing Manager

Fernando XU

Logistics & POS