Sales Channel

Distribution by Regions

We supply Belgian beer to many distributors located all over China, specially in first tier and second tier cities：Beijing, Shanghai, Shenzhen, Guangzhou and Hangzhou, Wenzhou, Ningbo, Xi’an, Tianjin etc .

Distribution by Channels

Belgian Beer Supply, being an importer and brand manager, focus on B2B customers who are specialized in different sales channel : classic regional wholesalers selling to small retail shop and bars, online shop on major online plateforms, new thirty-minute online delivery service from many local dark stores/warhouse, national and regional supermarket chains, bars chains and major KTV /night clubs.

1. Online sales

1.1 Major E-commerce platforms: Taobao,T-Mall, JingDong

Taobao

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Founded by Alibaba Group in 2003,Taobao is the largest and most popular online retail and business platform in China, with nearly 500 million registered users and more than 60 million regular visitors every day.
With the expansion of scale and the increase of users, Taobao has also changed from a single C2C network market to a comprehensive retail circle including multiple e-commerce models including C2C, distribution, direct supply, customization, etc.

Tmall

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Split from Taobao, Tmall Mall is targeted at shopping malls composed of direct-operated flagship stores and authorized stores of well-known brands.
Tmall also supports various services of Taobao, for example: Alipay.
In 2015, the “Double 11 Global Carnival” hosted by Tmall created 9 Guinness World Records, including mobile phone sales.

JingDong

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JD.com has its self-operated shops and third-party entered shops. Goods are more selected than Taobao.
JD self-operated shops uses its own logistics to serve the distribution, service of which is faster and better than other logistics companies.

1.2 Thirty minutes delivery online shops

Waima

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Waima belong to delivery giant Meituan and is specialized in delivery of beverages within a 3 km radius in a record of 30 minutes thanks to its 200 dark stores/warehouse located all over the country.
Its main advantage is to deliver your selected beverage with around 30 minutes within a certain distance. It gurantee a compensation if the delivery is much late.

Jiuxiaoer

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Focuses on the direct delivery of beverage in the same city. In the field of beverage O2O and offline experience.
The business model of “Internet platform+physical stores+online and offline integration of 25 minute delivery”

Eleme

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This platform/App. name means “are you hungry”, promise to provide safe, convenient, fast and considerate delivery service with high quality for registered merchants/shops. Delivery on time, compensation for overtime.
It covers 2000 cities,with all type of cuisine, linked supermarket.

2. Supermarkets

KKV

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It is a new concept supermarket and integrated lifestyle trend retail brand. As the first flagship brand of KK GROUP, It’s committed to providing products for various exquisite lifestyles.
KKV integrates more than 10 sections of exquisite lifestyle KKV integrates, including the high-quality daily necessities, foods, import wine, and health care products, etc. in the 300-3500㎡ extra-large space, all of which come from popular import brands and domestic brands.

Carrefour

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Carrefour China is one of the leading foreign supermarket chain in China, same as WalMart. but it missed the online sales revolution in China and decided to sell its retail chain in China to Suning /Tesco who is part of the Alibaba group.

Olé

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It is a premium supermarket brand under China Resources (Holdings) Co.,Ltd.
Ole supermarket specialized in Nature, fashion, and selected style.
More than 100 Ole supermarkets cover 35 cities of China.

Sam's Club

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A high-end membership store owned by Walmart
A collection of Electronic products, clothing, daily necessities, office supplies and food etc.
There are 50+ Sam’s Club all over China.

Freshippo

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Freshippo is a data and technology-driven new retail platform owned by Alibaba Group.
Freshippo hopes to create a community-oriented one-stop new retail experience center for consumers.
There are 30+ Freshippo in China.

3. Distributor & Wholesaler

South China Distributors

North China Distributors

East China Distributors

West China Distributors

4. Bars

Latina

A Brazilian Steakhouse in Shenzhen, where we have a Belgian beer garden with 8 fridges of beer. We have a long and good relationship with this restaurant.

Margarita

A Mexican cuisine restaurant in Huizhou. It had some promotion of Killer and Trappist Rochefort beer during The World Cup 2022.

JoJo's cafe Bar

A cafe restaurant in Huizhou, with a drinking list listed Killer and Trappist Rochefort beer.

BRASS

A Holland Bar in Shenzhen, with a drinking list listed Killer and Trappist Rochefort beer.

VINI BAZAAR

It is a bar Chain, with 3 bars in Shenzhen, with style copied from Commune. Killer and Trappist Rochefort beer are listed.

Beer Lady

It is a famous big beer bar/restaurant chain in Shanghai founded by a famous beer lady who started from a small beer shop in central Shanghai and evolved in Mega bar and restaurant with more than 50 fridges where customer chooses their own beer and saves cost.
It has now 4 venues. It combines selling snacks plus beer and sometimes tourist group dining plus beer. Our Trappist and killer beer are advertised on top of the fridge display.

Beer Plus

It is another famous beer bar chain in Shanghai. It has 3 bars/restaurants where our Killer and Trappist Rochefort beer are present and visible in the big window fridge.

COMMUNE

It is a famous brand of restaurant and bar in China with a total of 80+ branches in 30 cities. This chain is a very succesful model for F&B industry because the beer and alcohol are available in large window fridges and easely accessible and visible to customers.