OUR SERVICES

China Beer Market Recent Trends

. Growing presence of local craft beer breweries with high price image, low cost and strong    investment in marketing and production to brew a “Chinese craft beer “, mostly IPAs.
. Declining presence and sales volume of German lager and Weize beer.
. Consolidation of beer market in China with big group, like AB Inbev dominating the local      lager or wheat market with their major imported brand brewed locally as Hoegaarden;        Corona, Budweiser, Heineken; Carlsberg; Kronenbourg 1664, etc…
. Local craft beer linked to trend of  tap bars chains with 10 to 20 taps per bar with new          serving technology or high-end draught serving equipment.
. Strong cost pressure due to covid economic slow down still in 2023 with many local              cheap craft beer selling at 50 rmb / case of 24 beer of  33 cl Belgian wheat type.
. Stronger online sales due to covid restrictions  with new 30 mininutes delivery service to      final customer.

Our collaboration proposal summary

The market changes in China are pushing  prices down while cost are going up in Europe . Existing family Belgian breweries need to find new solutions to survive these trends and keep growing in this big, complex and ever- changing market in China. We propose:
. Tailor made services (detailed below ) in function of their long-term objectives in China;
. Manage their brand in transparency in China with an optional  foreign brand manager          based in our office in China but without high overhead cost;
. Serve large customers who are able to buy full container by controlling  price and volume;
. Allocate secondary brands to different regional distributors in function of their focus            and specialty in different channels or regions. Keep options for OEM customers;
. Manage local stock in collaboration with brewery  to optimize supply chain;
. Manage price and margin by doing costing calculation openly with the brewery;
. Develop promotional materials in China for China market and /or for other foreign                market as necessary;
. Join forces for big marketing events in China or in Belgium for key account.

Our Services

Purchasing

  • Relationship with breweries
    • Silly
    • Rochefort
    • Martens
  • Beer Weekend in Belgium

Importation

  • Logistics
  • Customs
  • Bottle Labeling
  • Inland transporation from port/warehouse to client
  • Stock management

Sales management

  • Distribution
  • Contact with wholesaler and key account
  • Price structure management / control
  • Invoicing RMB with VAT / logistics

Marketing

  • Promotion Events
  • Promotional Material
  • Posting on social media
  • Brand management and registration in China