OUR SERVICES
China Beer Market Recent Trends

. Growing presence of local craft beer breweries with high price image, low cost and strong investment in marketing and production to brew a “Chinese craft beer “, mostly IPAs.
. Declining presence and sales volume of German lager and Weize beer.
. Consolidation of beer market in China with big group, like AB Inbev dominating the local lager or wheat market with their major imported brand brewed locally as Hoegaarden; Corona, Budweiser, Heineken; Carlsberg; Kronenbourg 1664, etc…
. Local craft beer linked to trend of tap bars chains with 10 to 20 taps per bar with new serving technology or high-end draught serving equipment.
. Strong cost pressure due to covid economic slow down still in 2023 with many local cheap craft beer selling at 50 rmb / case of 24 beer of 33 cl Belgian wheat type.
. Stronger online sales due to covid restrictions with new 30 mininutes delivery service to final customer.
Our collaboration proposal summary
The market changes in China are pushing prices down while cost are going up in Europe . Existing family Belgian breweries need to find new solutions to survive these trends and keep growing in this big, complex and ever- changing market in China. We propose:
. Tailor made services (detailed below ) in function of their long-term objectives in China;
. Manage their brand in transparency in China with an optional foreign brand manager based in our office in China but without high overhead cost;
. Serve large customers who are able to buy full container by controlling price and volume;
. Allocate secondary brands to different regional distributors in function of their focus and specialty in different channels or regions. Keep options for OEM customers;
. Manage local stock in collaboration with brewery to optimize supply chain;
. Manage price and margin by doing costing calculation openly with the brewery;
. Develop promotional materials in China for China market and /or for other foreign market as necessary;
. Join forces for big marketing events in China or in Belgium for key account.

Our Services

Purchasing
- Relationship with breweries
- Silly
- Rochefort
- Martens
- Beer Weekend in Belgium

Importation
- Logistics
- Customs
- Bottle Labeling
- Inland transporation from port/warehouse to client
- Stock management

Sales management
- Distribution
- Contact with wholesaler and key account
- Price structure management / control
- Invoicing RMB with VAT / logistics

Marketing
- Promotion Events
- Promotional Material
- Posting on social media
- Brand management and registration in China