Social media platforms

Wechat Public Account (Chinese Facebook)

• Wechat is the largest social media plateform in China, a super app equivalent to facebook and whatsapp. We have a company page/account on this plateform with around 1700 followers/ amateurs of belgian beer. 
• We post articles weekly about beer culture, beer events, and related beer brand advertising, etc. 

Xiaohongshu (Chinese Instagram)

• Xiaohongshu is a platform similar to Instagram, with a very strong interaction function. Major users are the influential Key Opion Leaders, young girls mostly. 
• The target client of Killer beer is mainly young girl. We have an account for Killer on Xiaohongshu to keep posting nice photos and short articles.  We invited Key Opinion Leader to take photos with Killer beer, then posted those photos together with killer beer slogan on their Xiaohongshu account. It works well.

Wechat Mini App (online shop)

• We have a retail shop called BBS. It is a new retail APP attached on WeChat platform. It’s convenient to access without downloading extra APP.
  It is also low cost to open a retail shop there, even though there is more limits than other major E-commerce platform.

Weibo (Chinese Twitter)

• Weibo is a Chinese equivalence of Twitter. We can open our own account on Weibo and synchronize postings with our account on Xiaohongshu.